Back2Press Books
Company Profile
Located in New York City, Back2Press Books was founded in 2007 by Lynne Waller Scanlon, best selling author, international literary blogger at The Publishing Contrarian, former Group Publisher of AdWeek Developmental Products, and Marketing Consultant to Barnes & Noble Books, the proprietary book publishing division of Barnes & Noble, Inc.
The primary goal of Back2Press Books is to resuscitate previously published books, fiction and nonfiction, that demonstrated a strong sales pulse when initially published, but were allowed to drift into the category of “midlist” books. Midlist books generate modest, but reliable sales, and easy money for the publisher.
When an author’s book has passed through the midlist category onto the deadlist category and has been “remaindered” —cleared out of the warehouse at a few pennies-on-the-dollar—Back2Press Books assesses the current market potential with an eye to repackaging and republishing.